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Focal Campaign

CUSTOMER MESSAGING, WITH PURPOSE

Keep the relationship going beyond the cart.

Invite shoppers back, share something relevant, and keep customers informed with SMS, MMS, and email campaigns.

Prepare my first campaign

Prepare first. Review before sending.

Illustrative ecommerce scene

Five moments worth a useful message.

Example campaigns · use your own audience, offer, and source data.

Recover an unfinished cart: a customer reading an example sms message

SMS

Recover an unfinished cart

Invite a shopper back to saved items.

Requires cart data and a working cart destination.

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Introduce a promotion: a customer reading an example email message

EMAIL

Introduce a promotion

Give a new collection a reason to be explored.

Use an accurate offer and relevant audience.

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Welcome a customer back: a customer reading an example email message

EMAIL

Welcome a customer back

Reconnect with something useful since their last visit.

Requires an appropriate customer-history segment.

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Share a back-in-stock update: a customer reading an example MMS message

MMS

Share a back-in-stock update

Let interested shoppers know an item is available.

Requires current inventory data and subscriber interest.

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Keep an order moving: a customer reading an example sms message

SMS

Keep an order moving

Give customers a clear way to check progress.

Requires order events and a valid tracking destination.

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Business owner preparing the next step in a customer relationship

THE BUSINESS SIDE

Connect the follow-through.

Give your team a clear next action when a customer responds.

Explore Flow Builder

Connect your store’s facts to the message.

Cart, inventory, order, and purchase events need a working source connection or an explicit audience import. Focal supplies the messaging journey. Verify each source before relying on automatic enrollment.

Before you get started

Can I build cart or post-purchase follow-up?

You can prepare a relevant message and flow, but cart, purchase and inventory examples require accurate data and a working event source. An example is not a preconnected store integration.

Explore product capabilities, automated flows and current pricing. For account-specific requirements, contact Focal Campaign.

Make the next message useful.

Choose your goal. Prepare the work. Review the next step.

Prepare my first campaign