Focal CampaignSMS for timely updates
Confirm details, invite a reply, or share a useful next step with a selected audience.
See local examplesCUSTOMER MESSAGING, WITH PURPOSE
Be useful in the moment your message arrives.
Send a clear text update or add a visual with MMS. Give customers a reason to read, reply, and take the next step.
Prepare my first campaignPrepare first. Review before sending.
Short message. Clear purpose.
MMS for a visual story
Pair a message with a product image or other relevant media.
See ecommerce examplesA response starts more work
Plan who will read incoming replies and how the conversation continues.
Explore conversationsStart with the right audience and sender.
Bring recorded permission, complete applicable sender registration and number setup, and review message length and estimated credits. Keep opt-out handling and replies part of the journey.
Before you get started
What is the difference between SMS and MMS?
SMS carries text. MMS can include supported media. Message length, encoding, media and carrier requirements affect how a message is handled and charged.
Does sent mean delivered?
No. Submission, provider acceptance and delivery are different stages. Inspect the recorded delivery status rather than treating a submitted message as proof it reached the recipient.
Planning a business texting program? CTIA’s industry guidance calls for recipient consent and a way to opt out. Read CTIA’s messaging principles and best practices.
Explore product capabilities, automated flows and current pricing. For account-specific requirements, contact Focal Campaign.
Make the next message useful.
Choose your goal. Prepare the work. Review the next step.
Prepare my first campaign