CUSTOMER MESSAGING, WITH PURPOSE

Simple plans. Room to grow.

Choose your monthly messaging credits. Every plan includes sending numbers, campaign tools and one standard monthly 10DLC campaign registration fee.

Choose my plan

Prepare first. Review before sending.

Before you get started

What costs should I consider beyond the plan?

Review the current plan, registration, usage, number and setup disclosures on this page. Actual carrier surcharges and non-base fees are passed through without markup and can increase or decrease.

Does choosing a plan activate sending?

No. Plan selection and channel readiness are separate. Review your billing terms and complete the applicable sending setup before activation.

Explore product capabilities, automated flows and current pricing. For account-specific requirements, contact Focal Campaign.

Make the next message useful.

Choose your goal. Prepare the work. Review the next step.

Choose my plan

CUSTOMER MESSAGING, WITH PURPOSE

Simple plans. Room to grow.

Choose your monthly messaging credits. Every plan includes sending numbers, campaign tools and one standard monthly 10DLC campaign registration fee.

Choose my plan

Prepare first. Review before sending.

Before you get started

What costs should I consider beyond the plan?

Review the current plan, registration, usage, number and setup disclosures on this page. Actual carrier surcharges and non-base fees are passed through without markup and can increase or decrease.

Does choosing a plan activate sending?

No. Plan selection and channel readiness are separate. Review your billing terms and complete the applicable sending setup before activation.

Explore product capabilities, automated flows and current pricing. For account-specific requirements, contact Focal Campaign.

Make the next message useful.

Choose your goal. Prepare the work. Review the next step.

Choose my plan

What’s included. What costs extra.

Registration included

Each plan includes one standard 10DLC campaign’s recurring $10 monthly fee. A registration covers your approved messaging use case—it is not a fee for every campaign you send.

Sending setup

$75 one-time setup. Additional sending numbers are $5 each per month. Additional registrations and special-use campaigns can have separate fees.

Carrier charges

Carrier usage charges are additional to the plan and credits.

Carrier surcharges are passed through at actual cost, with no markup. Increases and decreases follow the carrier’s effective rates. Charges vary by carrier, route, message type and direction and are itemized after supplier usage records arrive.

How messaging credits work

Credits measure message usage. They are not dollars, and one message can use more than one credit.

Credits used per recipient
Message	Local number	Toll-free number
Outbound SMS, per segment	1 credit	1 credit
Outbound picture message (MMS)	3 credits	4 credits
Inbound SMS reply	0 credits	1 credit
Inbound MMS reply	3 credits	4 credits

For example: 100 people × one short SMS = 100 credits. The same audience receiving a local MMS uses 300 credits.

Long texts, special characters and emojis can increase SMS segments. Submitted sends consume credits even if delivery fails. Check your list with VeriRouteIntel before sending. Outbound sending pauses when available credits are exhausted. Email-provider usage is separate from SMS/MMS credits.

Simple plans. Room to grow.

Before you get started

What costs should I consider beyond the plan?

Does choosing a plan activate sending?

Make the next message useful.

Simple plans. Room to grow.

Before you get started

What costs should I consider beyond the plan?

Does choosing a plan activate sending?

Make the next message useful.

Starter

Growth

Pro

Scale

What’s included. What costs extra.

Registration included

Sending setup

Carrier charges

How messaging credits work

Need a custom arrangement?